Invest-O-Matic creates web sites for real estate investors. As web site designers and real estate investors themselves, Shiela Mudd noticed that there were no providers of cost-effective marketing to distressed sellers online. Aquabox took the design of invest-o-matic.com and the flow of information to the next level.
The business actually consists of 3 nationwide web sites, one targeting investors, one motivated home sellers and one toward unconventional homebuyers. You can probably guess that behind it all is a single database through which they all interact. Our approach to designing the database and code around it (using php + mysql) allowed Invest-O-Matic to provide a fast, streamlined solution for all three web sites.We also took a minimalist approach to creating a clean design. Utilizing a look and feel that emphasized text over graphics helped make the sites:
1. Very fast
2. Specifically targeted and focused in content
3. Easily accessible to search engines
4. Friendly to most any web browser
Once the customer end of the site was in place, we created an administrative back office panel that allows Invest-O-Matic to monitor their business securely, via a web browser in real time. That means the entire business can be run from any internet café worldwide.
Finally, we stepped Invest-O-Matic through a few marketing moves. Placing ads on certain other web sites, buying keywords with Google and Overture and outsourcing the sales force with a lucrative affiliate program left little for the owners to do but watch the business grow.
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